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event marketing event marketing strategy The Basics Of Experiential Marketing Posted By: Clint Barton Marketing has been around for a long time. There are a range of media which are used in marketing to ensure that the business grows to reach a bigger audience and highlight its key characteristics. Every business says that they are the best and they must make sure that the audience believes that as well. The marketing world has developed greatly and nowadays all companies go for a particular type of marketing known as experiential marketing. Experiential does one very basic thing which is to create an experience because after all without a proper experience no customer likes to go back to a shop. A good experience creates a positive impact and makes sure that the best communication takes place between the seller and the customer. There are a few basic factors which need to be followed when going for this type of marketing. Build a connection Experiential marketing depends a lot on what type of emotional connection you wish to achieve. From designs to giving insights to customers to different party venues, the options are endless. Live events are a very important part of experiential marketing and can be used to make a lasting and powerful impact.
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Business Planning Coaching Ottawa Marketing Solutions Benefits Of Using Social Media For Event Marketing Posted By: Lisa Roy Gone are the days when people would turn to local newspapers to find the upcoming events in their cities. To get registrations rolling in, a contact for media request was designated earlier, some engaging press releases were created and few paid advertisements were done. The advent of internet and social media has replaced the conventional ways of event marketing. Today people look for event information on search engines and social networks. To make sure that the event is worth attending, they turn to social networks to listen to what other people have to say about the event. Social media has changed the way people collect information. This makes it very important for event planners to leverage social media along with their traditional tools to reach potential attendees. All event marketers need to understand the social media landscape, identify target audiences’ interaction platforms, and develop a relevant social media strategy to boost event awareness and increase participants. The rapid growth of social sites might seem overwhelming at times but it is great for the event industry since it provides access to millions of people at your fingertips. There are many benefits of using social media for event marketing.
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Some Sleeveless On-line Event Selling Strategies! Posted By: Sivaraj