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Small Business Small business owners can costs themselves good business and quality clients by marketing their business to every fish in the sea. Marketing expert and Sydney Small Business Centre founder has four top tips for small business owners looking to catch quality customers. 1. Know what youre fishing for Fishermen dont go fishing for goldfish when theyve got families at home hungry for dinner. They pick the right fish and they bring them home. Knowing your target customer is one of the first things every business owner should do when starting out. The biggest mistake small business owners make when developing their marketing strategy is thinking that their business is for every fish in the sea. If only every potential catch was the same. But theyre not. And neither are you (or your business!) Marketing your business to a targeted customer increases your chances of converting those customers and building solid relationships with the people who matter. Now, there are plenty of questions you should ask yourself to find your perfect catch. Weve covered quite a few of these already in our blog The Silver Bullet for Small Business. If you havent checked it out, youll find lots of posts that can help you with marketing your business, including eight questions to answer to find your target customer and our four top tips for profiling your customer. 2. Pick the right place to fish Now that you know what youre fishing for, the fishing and catching becomes a lot easier. But how do you know the right place to fish? Fisherman will often read reports in the morning paper telling them where the best catch of the day will be. Its not as easy for you as a business owner looking for customers, but its not that hard either. Firstly, do a bit of research about the area where youre focusing your business. Is it local? National? Or global? Getting an understanding of where your customer is located means you can focus your marketing tactics specifically on those areas. Next tip is dont fish next to another fisherman unless youve got better bait. Put simply, if youre sitting alongside a competitor who’s offering the same type of product or service, make sure youre offering something tastier. 3. Use the right bait Now if you havent figured it out by now, YOURE THE BAIT! So make sure youre as tasty as possible. The best way to do this is by constructing your pitch and reach outs based on this little sales axiom: So what? Imagine that your target customer is holding this sign when youre speaking to them. Your bait should be your answer to this question. 4. Reel them in This is where we diverge from the fishing analogy youre not going to eat your catch for dinner here, youre going to nurture them and keep them with you. So after youve reeled your target customer in with your bait, make sure that you deliver on your promises and reward them for biting your bait. About the Author: Amanda Falconer is the founder of the Sydney Small Business Centre and a small business commentator and consultant. The Sydney Small Business Centre is a learning centre that helps small business owners develop the marketing strategies and essential management skills that are vital to growing a business. Visit their website at or give them a call on (02) 8203 2715. Article Published On: ..articlesnatch.. – Small Business By: Stam Bett – Many people who wish to visit London are unaware of the options that are open to them in terms of ac.modation. By: aqeel javeed – Discount Screening Inc., specializes in the repairing and re-screening of all types of screened enclosures. 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