After Apple Pentium callback supply chain turbulence iphone7 refers to difficult sales-ca1806

After the callback in Apple Pentium: supply chain iPhone7 is refers to the sales mode turbulence sina finance App: Live on-line blogger to guide you said after the count of stock contest points out 60 million Apple Pentium iPhone7 is the supply chain in the callback turmoil refers to the sales mode – reporter Lu Xiao reports from Beijing despite the Apple Corp released in the wee hours of September 8th the iPhone7 uses a dual camera, cancel 3.5mm headset jack and other innovations, but outsiders still think these changes are not sufficient to boost sales of iPhone. In September 8th, Wang Yang, director of Chinese research at IHS Technology, told the China times that Apple had not received additional 10%iPhone7 orders from the supply chain. In fact, on the eve of the iPhone7 listing, Apple Corp reduced orders, to the Taiwan supply chain to keep prices down 20% rumors continue to come. The turmoil in the supply chain also reflects the current downturn in apple, the world’s most valuable company. Sales of iPhone7, which is scheduled to be shipped in September 16th, has already begun its own global stocking. After the news that, as of the morning of September 5th, 371 thousand of Apple’s new mobile phone from Zhengzhou FTZ customs clearance, mainly to the United States, Britain, Holland, Italy and other places. But Apple analyst Guo Mingchi, who has long been concerned about Apple, has previously revealed that iPhone7’s stock is not as good as it used to be. He said, iPhone7 series may be due to increased waterproof performance, so that assembly requirements higher, resulting in good quality rate can not go up. IPhone7 hasn’t been in mass production until late August, and it has been delayed than the previous production time. At the same time, it is widely accepted that the lack of innovation of iPhone7 is difficult to boost the sales of Apple Mobile phones. "Last year, apple mobile phone sales are 230 million, this year saw about 200 million. Apple iPhone7 change is too small, not as good as Samsung Note7 attractive to consumers." Wang Yang told the China Times reporter. According to "China Times" reporter, Note7 released in August this year, in August 19th on sale. It’s thought to be a head-on confrontation with iPhone7. But in September 2nd, Note7 was announced to implement recalls in ten markets, which were considered to be positive for Apple’s handset sales. But the opponent’s mistakes, it is difficult to ease the downward trend in iPhone7 shipments. According to IHS forecast, apple mobile phone shipments in the fourth quarter of this year is about 55 million. Wang Yang said that after iPhone6 triggered explosive growth of Apple mobile phone shipments, apple shipments have been in the callback period. Looking back at Apple iPhone mobile phone 9 years of history, released the big screen mobile phone iPhone6 after the fourth quarter of 2014 became the highest peak of Apple mobile phone shipments. Market research firm IDC statistics show that in the fourth quarter of 2014, apple smartphone shipments of 74 million 500 thousand units. On

苹果奔腾之后陷回调:供应链动荡 iPhone7被指难振销量 新浪财经App:直播上线 博主一对一指导 你说了算 上炒股大赛分掉6000万   苹果奔腾之后陷回调 供应链动荡 iPhone7被指难振销量   ■本报记者 卢晓 北京报道   尽管苹果公司在9月8日凌晨发布的iPhone7使用了双摄像头、取消3.5mm耳机插口等创新,但外界依然认为这些变化不足以提振iPhone的销量。   9月8日,IHS Technology中国研究总监王阳对《华夏时报》记者表示,并没有从供应链得到苹果追加了10%iPhone7订单的消息。   事实上,在iPhone7上市前夕,苹果公司减少订单、向台湾供应链压价20%等传闻不断传来。供应链的动荡也折射出苹果这个全球市值最高的公司目前所遭遇的下滑困境。   销量难振   定于9月16日发货的iPhone7此前已经开始了自己的全球备货。   此前消息称,截至9月5日凌晨,已有37.1万部苹果新品手机从郑州综保区海关出关,主要运往美国、英国、荷兰、意大利等地。   但长期关注苹果的分析师郭明池此前曾透露,iPhone7的备货没有往年足。他表示,iPhone7系列可能因为防水性能增加,使装配要求更高,导致良品率迟迟上不去。iPhone7一直到8月下旬才大批量生产,比以前量产时间有所推迟。   与此同时,外界普遍认为,创新不足的iPhone7难以提振苹果手机的销量。   “去年苹果手机的销量是2.3亿部,今年看下来大概是2亿部。苹果iPhone7的变化太小,感觉不如三星Note7对消费者的吸引力大。”王阳对《华夏时报》记者说。   据《华夏时报》记者了解,Note7在今年8月初对外发布后,于8月19日对外发售。被认为能与iPhone7正面对决。但9月2日,Note7被宣布在十个市场实施召回,这被外界认为是对苹果手机销量的利好。   但对手的失误,难以缓解iPhone7出货量的下滑趋势。据IHS预计,苹果手机今年四季度的出货量在5500万部左右。王阳表示,在iPhone6引发苹果手机出货量爆发性增长后,苹果的出货量一直处于回调期。   回头看苹果iPhone手机9年历史,发布大屏手机iPhone6后的2014年第四季度成为苹果手机出货量的最高峰。   市场调研机构IDC的统计数据显示,2014年第四季度,苹果智能手机的出货量为7450万部。   而苹果手机的快速增长始于推出iPhone4后的2010年第四季度。苹果当期卖出1624万部iPhone,比上年同期增加86%。而在一年后推出iPhone4S时,苹果公布的手机销售数据是3700万部,同比增加127%。   苹果也在2010年跻身全球前五大手机制造商。IDC数据显示,2010年当时诺基亚依然占据全球智能手机1 3的市场份额,但苹果以16.1%的智能份额排名第三。   苹果的困境   截至今年7月,苹果已经累计在全球售出10亿部iPhone。但供应链的波折也折射出苹果目前遭遇的增长困境。   苹果业绩的下滑始于今年4月发布的2016年二季度财报。   财报显示,苹果公司当期营收为505.57亿美元,比去年同期下滑13%。净利润则为105.16亿美元,比去年同期下滑23%。   这份财报的意义是,这不仅是苹果自2003年以来,首度出现营收下滑,iPhone的销量也出现自上市以来的首度下滑。   事实上,此前发布的一季报中苹果的营收和净利润均微增2%,已经预告了其将从高速增长转而掉头向下。二季度财报显示,这个刚过去的季度也是iPhone出货量增幅最低的一个季度。   而看起来,苹果的下滑趋势并没有得到遏制。   7月27日,苹果公司公布的2016财年第三季度财报显示,其营收与净利润再度双双下滑。其中,苹果三季度营收为423.58亿美元,比去年同期下滑14%。净利润为77.96亿美元,比去年同期的107亿美元下滑27%。   其中,占苹果营收2 3的iPhone下滑幅度依旧最大。财报显示,iPhone在当期共售出4039.9万部,同比下滑了15%。而240.48亿美元的营收,则同比下滑了23%。   大中华区这个苹果最大的海外市场,营收下滑幅度也依然最大。三季度财报显示,大中华区当期营收为88.48亿美元,比去年同期的132.30亿美元同比下滑33%。   难以想象,就在三个季度前,苹果财报的各项指标还保持着高速增长。   苹果2015财年最后一份财报显示,其四季度净销售额当期同比增长22%,而净利润则增长31%。苹果还在当期售出4804万部iPhone手机,同比增长22%,而当期中国大陆的iphone 总销量增长120%,苹果中国的营收同比翻了一倍。   但苹果的下滑并不是一蹴而就。   在这之前,苹果多次被外界指责缺乏创新,日渐中庸。而在推出iPhoneSE企图占领低端市场后,苹果与众多手机的差异化也在逐渐缩小。而国产手机的崛起,与三星galaxy系列手机在高端领域的发力,也让苹果遭遇两头夹击。   IDC公布的2016年中国第二季度智能手机市场数据显示,苹果当期在中国市场出货量仅有860万部,市场份额仅占7.8%,出货量与去年同期相比下降31.7%,位列第五。而华为、OPPO、vivo和小米排名前四,共计56.1%的市场份额。   2017年,iPhone即将推出十周年。届时采取曲面屏的iPhone8会成为苹果的“解药”么? 新浪声明:此消息系转载自新浪合作媒体,新浪网登载此文出于传递更多信息之目的,并不意味着赞同其观点或证实其描述。文章内容仅供参考,不构成投资建议。投资者据此操作,风险自担。 进入【新浪财经股吧】讨论相关的主题文章: