How can the consumption power of overseas explosion be returned — Sohu Finance-aptana studio

The overseas "explosion difference buying consumer force how to return the Sohu financial newspaper commentator Xu Lifan China tourists inside and outside the heat consumption, is the natural choice for the comprehensive evaluation of different consumption environment made after. The key is how to make the consumption capacity of reflux. This proposition actually points out the focus of the reform of the supply side. According to reports, during the Spring Festival, Chinese New Year Chinese 600 million outbound tourists "brush" a new record for overseas consumption 900 billion yuan. In previous years, the sea Amoy selling products focused on the electric cooker, intelligent toilet cover, air purifiers and other high-end durable goods, and at the beginning of the new year, electric shavers, vacuum flask, beauty, cosmetics, food, medicine and other domestic common low-cost commodities also have boarded the "burst buy" list. China why tourists because of panic buying daily necessities from afar? Quality, price and credibility difference. For example, although the Japanese cold medicine and domestic cold medicine is no big difference in the composition of raw material, but Chinese tourists found that "Japan cold medicine taste is obviously much better, and there are a dozen different flavors specifically for children, exquisite packaging, design is very cute, the children eat the medicine much more effort." In contrast, Chinese manufacturing in packaging design and product experience the gap is revealed. In addition, the price difference is also responsible for China tourists overseas consumption, the same price, in the overseas can Amoy to a better quality product. Many consumers know that some China manufactured goods overseas, even lower than the domestic price. In the mutual trust between buyers and sellers on the inside and outside, there is not a small difference. Relatively speaking, in the presence of potential disputes, foreign businessmen tend to believe that consumers are more willing to. The difference Chinese tourists inside and outside the heat consumption, is the natural choice for the comprehensive evaluation of different consumption environment made after. But behind the different consumption environment, is a reflection of domestic consumption in each chain problems. In the product manufacturing process, China manufacturing in terms of quality, safety, consumer experience, enhance the quality of space is large, which is Chinese made bigger and stronger must go through the stage; in the price link, the prices, the excessive tax burden fuzzy restricted enterprise price space, while the weight of large businesses keen on price war the primary competition mode, and further compression of the enterprises should obtain profits; in the integrity of the building process, during the Spring Festival have exposed the "market" that the establishment of the integrity of news events, there is still a long way to go. To the inventory, excess capacity for swelling, eliminate obstacles is one of the most needed in the current economic operation. Chinese tourists overseas consumption hot show that at least in the daily necessities in most industries, domestic stock to deal with the ability to digest. The key is how to make the consumption capacity of reflux. This proposition actually points out the focus of the reform of the supply side. On the one hand, the core is the supply side tax reform, reducing the burden for enterprises, let the enterprise obtain the product upgrade time and money, China manufacturing could be further to win market trust, retain customers. On the other hand, we need to reduce the product circulation cost increases. Reduce the cost of logistics, according to different products to formulate a reasonable tax rate, to Chinese products.

海外“爆买”消费力怎样才能回流-搜狐财经   本报特约评论员徐立凡   中国游客境内外消费热度的差异,是对不同消费环境综合评价后作出的自然选择。关键是如何让消费能力回流。这一命题实际上点出了供给侧改革的重心所在。   据报道,春节期间,600万出境过年的中国游客“刷出”了境外消费900亿元人民币的新纪录。往年,海淘热销产品集中在电饭煲、智能马桶盖、空气净化器等高端耐用商品,而新年伊始,电动剃须刀、保温瓶、美颜器、化妆品、食品、药品等国内常见的低价日用品也纷纷登上了“爆买”榜单。   中国游客为何千里迢迢抢购日用品?原因在于质量、价格和诚信度差异。比如,尽管日本感冒药与国产感冒药在成分原料上差别并不大,但中国游客发现,“日本感冒药的口感明显好很多,且有专门针对小孩的十几种不同口味,包装精致、设计也非常可爱,哄孩子吃药省力多了。”两相比较,中国制造在包装设计和商品体验方面的差距就显露了出来。此外,价格差异也是导致中国游客青睐境外消费的一大原因,同样的价格,在境外完全可能淘到质量更好的商品。许多消费者都知道,有的中国制造商品,境外售价甚至低于境内。而在买卖双方的互信关系上,境内外也存在不小差异。相对而言,在出现潜在纠纷时,境外大商家更愿意倾向于相信消费者。   中国游客境内外消费热度的差异,是对不同消费环境综合评价后作出的自然选择。而在不同消费环境的背后,折射出的是境内消费在各个链条存在的问题。在产品制造环节,中国制造无论在质量、安全保障、消费体验等方面,尚有提升品质的很大空间,这也是中国制造由做大到做强必须经过的阶段;在价格环节,价格构成模糊、税负过重问题制约了企业的降价空间,而权重过大的商家热衷于打价格战这种初级竞争方式,又进一步压缩了企业应获取的利润;在诚信建设环节,春节期间屡屡曝光的“宰客”新闻事件,表明建立诚信仍有相当长的路要走。   去库存化、为过剩产能消肿,是当前经济运行中最需清除的障碍之一。中国游客境外消费的火爆表明,至少在日用品等多数行业,国内具备应对去库存的消化能力。关键是如何让消费能力回流。这一命题实际上点出了供给侧改革的重心所在。一方面,减税本就是供给侧改革的核心,为企业减负,让企业获得产品升级的时间和资金,中国制造才可能进一步赢得市场信任,留住消费者。另一方面,需要切实降低产品流通的加价成本。降低物流成本,根据不同产品合理制订税率,中国产品才能建立起比较优势。而最重要的是强化诚信建设。很大程度上,海外“爆买”是消费者对商业诚信环境的一次用脚投票。只有建立起强有力的诚信奖罚机制,中国品牌才不会被山寨冲垮,在商家与消费者之间才能减少信任成本和维权成本,剔除隐性交易费用。实际上,中国既不缺好企业,也不缺好产品。不妄自菲薄,消除弊端,境外消费市场的“爆买”势头就可回流。相关的主题文章: